Southerly wouldn’t be possible without our team of ambassadors — a select group of professional guides and tournament anglers that have been rigorously testing, using and abusing our products in demanding marine environments from day one. Their continual feedback and on-the-water expertise is critical for designing and producing fishing products that we believe in and trust will exceed our customer’s expectations.

In addition to product development, our ambassadors represent the best of the Southerly brand out in the world and on the water, always conducting themselves with positivity, ethics and a commitment to the resource. For both the brand and our ambassadors, conservation, stewardship and protection of marine resources and coastal fisheries is paramount. Each of our ambassadors have dedicated their lives to helping others experience the best that the coastal outdoors has to offer, for anglers today and tomorrow.