About

Southerly exists to bring saltwater anglers high-quality, purpose-built fishing gear for coastal environments.  We carefully design and rigorously test our products to stand up to the harshest marine conditions — and we focus on all of the details that will keep you organized and prepared for long days on the water.

At Southerly, we live and breathe saltwater fishing.  And while we have the utmost respect for the freshwater fishing community, we understand that the gear needs of saltwater anglers are different — plain and simple.  So we set out to build something different.  Every product in our line is meticulously crafted around the unique needs of saltwater anglers ­— built with precision, durability, and performance to keep you focused on the fishing.  

Engineered for the salt, designed for the catch.

NOW ACCEPTING PRE-ORDERS FOR MARCH 2025 DELIVERY